Helping CPG Firms Improve Business Performance Through The Use Of Technology And Pull More Value From The Supply Chain The need for accurate data, transformed into highly actionable strategic information, has never been greater within consumer goods firms.æ Technology integration — within one's company, with suppliers and with customers — is imperative, both domestically and internationally. From field sales to the boardroom, from customer service to distribution and logistics, the entire organization must be able to use information as a strategic and tactical tool and stay informed as to how technology trends affect and even shape a company. CG executives rely on Consumer Goods Technology magazine to demonstrate how information technologies improve business performance and help generate greater responsiveness, productivity, profitability and competitive advantage.æ Through each issue of Consumer Goods Technology and its exclusive research and other topical supplements, its readers learn how to gain market share in their B2B and B2C operations, stay competitive, understand the needs of your customers and suppliers, and pull more value from their supply chain.
REACHES ALL MEMBERS OF THE TECHNOLOGY BUYING TEAM, ALL SIZES AND SEGMENTS OF MANUFACTURING Food • Beverage • Drugs • Health & Beauty Aids • Packaged Goods • Apparel • Accessories • Shoes • Furniture/Home Furnishings • Appliances • Consumer Electronics • Office Products • Hardware • Automotive Aftermarket • Books • Videos • Music • Sporting Goods • Toys • Seasonal Merchandise • And More! 90% of Consumer Goods Technology readers are involved in the technology/vendor selection process...and 65% are involved in the final vendor/product selections. The typical Consumer Goods Technology subscriber firm operates 72 facilities and spends $4,130,000 annually on IT products, systems, and services. (Information & statistics from "The Adoption of Information Technologies by Consumer Goods Firms," 1999; Martin Akel & Associates) |
